Employee Performance Depends on Their Perception of Their Value

If you’ve ever worked in a large company before, then you know what it feels like to think you’re just another number. When employees read about revenues and profits, they start to wonder if their performance even matters.

A sea of employees

A company doesn’t have to be too big to experience this problem. Unless they’re reminded of it constantly, employees will lose sight of the big picture. Instead of understanding their role and its importance, they start wondering why they have to submit a spreadsheet, go through training, or talk to customers a certain way.

Showing their relevance

The solution to this problem is to address it directly. This Harvard Business Review article recommends taking time to share context about your company’s work and explain the relevance of your employee’s contributions:

“To motivate your employees, start by sharing context about the work you’re asking them to do. What are we doing as an organization and as a team? Why are we doing it? Who benefits from our work and how? What does success look like for our team and for each employee? What role does each employee play in delivering on that promise? Employees are motivated when their work has relevance.”

If your business is making a positive impact (helping families, protecting the environment, serving the community, etc.) then you should make that known. In addition, let each employee know exactly how his works contributes to the final result.

Getting the message across 

Demonstrating employee relevance can be done in several ways. You can have a meeting and talk about the history of your company, you can explain the life-cycle of your product, and you can show how employee performance impacts the bottom-line of the company.

The main thing is that they can see the big picture of your business and know that their work is going towards a common goal. Otherwise, existential crises will be common in your company.

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