Enjoy Business Success by Setting Goals and Objectives

A business starts with an idea. While some people fly by the seat of their pants, those who are the most successful develop their idea by setting business goals and objectives. For Success, You Need a Plan Establish short and long-term business goals and objectives, and put them in writing. This will establish a plan for your business. Your goals and objectives should be SMART – Specific, Measurable, Assignable, Realistic, Time-Related. If you don’t routinely prepare a business plan, you may not know how to start. Here’s a simple...

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How Do New Clients Flow Through Your Business?

Customers don’t know anything about how your business runs on the inside. All they know is who they interact with and how quickly things get done. But that invisible process sets the stage for how customers interact with your company and how long they stick with your company. Make sure you know how each customer starts as a new account in your company and what happens after the sale is complete. What’s the ideal flow for a new customer? Customers should almost always start in sales and marketing. Even though smaller customers...

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Use Drip Campaigns to Keep an Eye on Leads

When you’re cold-emailing people, your success rate is going to be a little low. It’s a good tactic, but in-person meetings, phone calls, and inbound marketing tends to work better. That means, while you should still be using it, you need to make it efficient. Everything should be automated, and very little of your email campaign process should be handled manually. Once the email content itself is created, plug it into an automated emailing service and don’t think twice about the initial emails. Your employees’ eyes...

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Three Signs It’s Time to Bring in a Business Advisor

Bringing in an outside advisor is often colored with the idea of failing, but that’s not true. Hiring a business advisor is the same as hiring any expert. You may contract with a lawyer to make sure your contracts are legal and favorable. You might hire a CPA or financial advisor to handle your financial filings. A business advisor is also a specialist with insight into specific systems, strategies, and technical know-how. Here are three times when you should bring in a business advisor without feeling like something’s gone wrong:...

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Examine Your Marketing Funnel Data: How Many Customers Are You Really Converting?

How you measure your quantitative goals matter. Sometimes, it’s all in the sheer number of customers or the amount of dollars earned. These hard numbers are what move your business forward and generate revenue. But there’s a deeper story in your sales data, and that all about percentages. So run your data and find these key percentages to find weak points and successes in your strategies: The percentage of visitors that become leads. This is where your marketing funnel really starts. The journey from being an online consumer with...

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